What Is Affiliate Marketing?

It is defined as: a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

Therefore, those aspiring to become online ¬†affiliate marketers are — in a very real sense — salespeople. ¬†They do not differ much from a person involved in person-to-person sales, except the selling and closing process is done in writing and visual presentation online, rather than in person.

Would I enjoy affiliate marketing if I loathe the thought of becoming a salesperson?

It is very possible that you would!

Those with a fear of cold calling prospects in person or on the phone, may be very comfortable with selling products or services by association with the valued content produced on their websites. They can then allow prospects to ‘close themselves.’

If affiliate marketing is so easy, why doesn’t everyone do it?

It is not easy.

An affiliate marketer has to first create an authoritative website with valued content. This is not only a lot of work to create, but also requires significant effort to maintain and grow it.

Once the website is created, the affiliate marketer must drive traffic to their website. Valued content is part of this process, but also maximum utilization of the search engines (SEO – Search engine optimization). Most need specific training to work the SEO elements of being an affiliate marketer.

What would I be selling online?

Whatever you would like.

Don’t be fooled by the ease and comfort you feel with that response. You need to sell products that have appeal to your website target audience.

You need to establish affiliate relationships with vendors that are reputable and that will reward you for your efforts. One popular affiliate program is with Amazon. If you were an affiliate partner of Amazon, you would be allowed to advertise any of the products sold by Amazon.

If any of those advertised products sold, Amazon would pay you a commission.

Can you see the potential?

If you have one website or several that have valued content, high traffic and affiliate advertisements of reputable products, you could earn good money.


Are you wondering if affiliate marketing is for you?

If you think there is even a slight possibility, assess your interest even further by going to the ‘getting started‘ section of this website.