I worked in the newspaper industry for over 25 years. A continual battle was balancing content with advertising. If content was poor, weak or scarce, readers lost interest in the newspaper and consequently advertisers lost interest — due to the loss of readers. Honestly, this scenario is close to the current state of that industry.
That being said, if there are not enough advertisers, you can’t afford to financially sustain the production of valued content. So, this balancing act becomes the key to not only the newspaper industry, but to online publishing as well.
This does not equate to a 50-50 sort of arrangement. The determination of this balance is both a qualitative and quantitative issue.
As I have worked on creating this new website, I am mindful of that balancing act. I tend to err on the side of more content and less advertising. That is my personal bias.
Receiving training through Wealthy Affiliate, is helping me to balance those competing components of online success. As I advertise just enough to develop a website that is both valued and authoritative, the advertising opportunities will grow.
I could use the answer to two questions from the visitors to this website. First, is the content useful and/or of value? Second, is the advertising content too high?