Balancing Content with Advertising

I worked in the newspaper industry for over 25 years. A continual battle was balancing content with advertising. If content was poor, weak or scarce, readers lost interest in the newspaper and consequently advertisers lost interest — due to the loss of readers. Honestly, this scenario is close to the current state of that industry.

That being said, if there are not enough advertisers, you can’t afford to financially sustain the production of valued content. So, this balancing act becomes the key to not only the newspaper industry, but to online publishing as well.

This does not equate to a 50-50 sort of arrangement. The determination of this balance is both a qualitative and quantitative issue.

 

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As I have worked on creating this new website, I am mindful of that balancing act. I tend to err on the side of more content and less advertising. That is my personal bias.

Receiving training through Wealthy Affiliate, is helping me to balance those competing components of online success.  As I advertise just enough to develop a website that is both valued and authoritative, the advertising opportunities will grow.

I could use the answer to two questions from the visitors to this website. First, is the content useful and/or of value? Second, is the advertising content too high?

Please share you comments and opinions below.

2 Replies to “Balancing Content with Advertising”

  1. Great topic Steve,

    Everything we do as online marketers is a balancing act. From spending time with my wife and trying to write for my website, to working full time and coming home trying to decompress and , Oh yeah, I need to work on my site.

    Balancing content and advertising is a balancing act that I see a lot of sites going one way or the other but never a good balance. Hew to we take steps to get some balance? Thanks

  2. Hi Steve,
    I’ve learned that Google’s algorithm’s favor useful and valuable content for their search engine. Their priority is to have as many user’s use Google to search and thus, make more advertising dollars.
    I think you would agree that “content is king” so having more copy that engages and give the reader a reason to stay on your site is a must. Depending on what you are writing, an average of 1000 to 1500 words is desired.

    As for your site, you offer tips and information that is valuable to the reader. It would be great to see a little bit content and elaborate on some thoughts.

    I think your ads are placed in a non-intrusive manner. As a reader, I prefer to not come to a site that has a lot of pop-ups and blitzed with ads. You place them thoughtfully.

    Good luck with your website!

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